Do No Harm Website
Branding Identity / Art Direction / Digital Strategy
The Challenge
Shift society's paradigm of how we address the mounting mental healthcare crisis.
The Outcome
An interactive website that conveys details of the Osheroff v. Chestnut Lodge legal dispute and how it shaped the course of medical history and American psychiatry.
When Dr. Eric Caplan initially approached me, he had a distinct goal: publish a book that delves into the monumental dealings of the Osheroff v. Chestnut Lodge court case. The lawsuit embroiled Dr. Raphael (Ray) Osheroff, a successful nephrologist and manic depressive, and the exclusive private psychiatric hospital Chestnut Lodge. The tumultuous legal dispute between patient and hospital would ultimately shape the course of American psychiatry due to Ray’s allegation of malpractice for their refusal to prescribe him antidepressants.
Credibility and intrigue were two aspects at the forefront of our project. Dr. Caplan enlisted my expertise to advise on what product we could build that would spur prospective publication offers and also inform the public about this pivotal story. But how do you consolidate ample historical resources, including hours of video footage and hundreds of documents, in a way that is both comprehensible and interesting? Outside of the medical community, Ray’s case would be unbeknownst to most people. Our goal was to introduce a wealth of information to a multitude of users – scholars, doctors, literary agents, prospective book consumers – in a reputable format. The result was an interactive website that acts as both an extensive digital resource and promotional website. It engaged, informed, and delighted users. Dr. Caplan received profuse positive feedback from colleagues and peers and, most importantly, multiple offers to purchase the rights to his book, Do No Harm, which is expected to be released later this year.
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Erin’s dedication and tireless work ethic made the entire process seamless and inspiring.
“What started as an incredibly productive and creative partnership quickly blossomed into a lasting friendship—one I deeply value. I am already looking forward to the next opportunity to work with Erin. She’s not just a designer; she’s a transformative force.”