Branding Identity / Art Direction / Digital Strategy

Mindgram

The Challenge

Elevate the brand presence of an AI-powered research platform built for biopharma data analysis.

The Outcome

A sophisticated, scalable brand that positions the company for success for years to come as a pioneer in the biopharma domain.


Mindgram is the first AI-powered platform purpose built for healthcare data analysis. Using innovative technology, Mindgram pulls information from disparate data sources, connects individual concepts to one another, and builds a dense knowledge graph of the biotech universe. Research that would typically take hours or days, is completed in seconds via Mindgram. 

Mindgram was interested in enhancing its brand in the digital space to build awareness, increase funders, and expand product sales. I partnered with Mindgram to create a scalable brand and sophisticated website that was reflective of its impressive research solutions and enabled the company to expand its marketing opportunities including conference microsites, promotional videos, and email campaigns. The new brand differentiated Mindgram in the competitive space and, most importantly, emphasized its unique capabilities. 

BiotechX Conference Materials