Power the Polls was founded in the spring of 2020 to address concerns around a potential mass poll worker shortage due to the COVID-19 pandemic. In June 2020, Power the Polls was launched by a coalition of businesses and nonprofits with the goal of recruiting the next generation of poll workers among younger, more diverse populations that have not historically filled these roles. In less than 100 days, over 700,000 prospective poll workers were recruited across the United States. 

In truly all-hands-on-deck fashion, I designed the entire branding and social media campaign in less than a week. I worked directly with our in-house social media strategist to write copy, design all branded graphics, and develop the overall tone and image of the initiative. Leading up to Election Day, the Instagram account boasted over 22,000 followers and hundreds of thousands of engagements including reposts from copious celebrities and notable figures.     

As a result, little to no poll worker shortages were reported during states’ early voting period and on Election Day. Power the Polls is a first-of-its-kind, nonpartisan initiative to ensure safe and fair elections for all voters. Over one million people have signed up with Power the Polls since 2020.